Led by Science, Committed to Care

At The Lab, science drives our fashion care. Our probiotic biotechnology is engineered to clean, protect, and extend the life of sneakers, hats, apparel, denim, and accessories.

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

72 Hour Cleaning

Biotechnology

Environmentally Friendly

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

Hypoallergenic

Energy Saving

Microscopic Cleaning

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

Biodegradable

Nourishment + Protection

Cruelty-Free

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

Water Based

Invisible Barrier

Energy Saving

How Our Biotechnology Works?

Our products harness an array of naturally occurring beneficial microbes that break down dirt, oil, and odours at the source. Powered by live probiotics, our formulas work beyond application, actively cleaning your pieces at a microscopic level while being biodegradable and safe for skin, materials and the planet. 

This is next-generation probiotic care for everything you wear: effective, sustainable, and backed by science.

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Before

After

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Collabs.

Dior.

We collaborated with Dior on their Iconic Gifts collection, curating sneaker care kits designed to clean, protect, and maintain the luxury sneakers of Dior clients—delivering world-class performance and craftsmanship to keep every pair as iconic as the day it was first worn.

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Sneaker Freaker.

We partnered with Sneaker Freaker to create a dedicated sneaker care kit that celebrates the culture. Designed for collectors, enthusiasts, and tastemakers, each kit offers effective cleaning and protection while honouring the artistry, history, and energy behind every pair featured in the Sneaker Freaker universe.

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Lids.

In collaboration with LIDS, we created exclusive kits that combine practicality with premium care. Our kits protect and maintain every piece in your collection, reflecting LIDS’ commitment to style and sport. 

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Crocs.

The "Crocs Cleaning Wipes"

These eco-friendly Sneaker Wipes represent a significant step towards a more sustainable future for Crocs maintenance, aligning with both companies’ commitment to reduce their environmental footprint and to prolong the life of your beloved Crocs.

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Karl Lagerfeld.

We’ve stepped into partnership with Karl Lagerfeld for the creation of a fully customized Sneaker Care Kit.

This complete Sneaker Care Kit offers sleek matte finishes along with our recyclable packaging and environmentally friendly products from our Sneaker Care range that provide elevated care for your Karl Lagerfeld sneakers.

The Karl Lagerfeld X Sneaker LAB Sneaker Care Kit will be offered as a gift to select Karl Lagerfeld customers in Europe.

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Nike.

Our sneaker care kits are stocked in Nike stores globally, supporting athletes and enthusiasts alike. Designed for performance and longevity, these kits maintain the look and feel of the engineered precision of Nike’s sneakers. 

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FOM.

The Sneaker LAB x FOM Footwear Cleaning Kit includes our essential Sneaker Cleaner, Premium Brush, and a Sneaker Wipe – enabling quick, effective, and convenient cleaning for an on-the-go lifestyle.

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G-Star.

In celebration of craftsmanship and conscious care, The Lab has teamed up with G-Star RAW to create a custom Denim Refresh - designed exclusively for South Africa.

This collaboration redefines what it means to look after your denim. Made with our signature biodegradable formula from our biotechnology, the Denim Refresh keeps your denim clean, fresh, and longer-lasting - without harming the planet.

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