
Designing for the Middle of Life and Why We Build for What Happens After Purchase
Most sustainability narratives in fashion still concentrate on two moments; the beginning and the end. We ask how something is made — what fibres, what factories, what footprint — and we ask what h...

Lessons from the First Generation of Bio-Fabrication at Scale
The first generation of bio-fabrication has crossed an important threshold, as it moves from speculative promise into the far more difficult terrain of proof, operations, and survival. The story o...

For thirteen years, we’ve been part of a quiet counterculture. While the world chased hype and novelty, we focused on what was already here. On the sneakers that had been worn in. The jackets that ...

How Data, Biology and Design Are Converging to Rebuild Fashion From the Fibre Up
Fashion materials are entering an age of intelligence — and we don’t mean this metaphorically or stylistically. No; the next era will be defined by materials engineered through biological insight, ...

How The Lab Works With the Realities of Modern Wardrobes
Clothes today are not what they used to be, and the care systems around them haven’t kept pace. We live with wardrobes that are increasingly hybrid; cotton woven with elastane for stretch; linen bl...

Why We're Rethinking Fashion Care for a Post-Chemical Future
Our understanding of fashion care has long operated on a single assumption; that stronger chemistry equals cleaner clothes. Bleaches, synthetics, and solvents became the backbone of laundry culture...

What Are Current Consumer Attitudes Toward Sustainable Fashion?
Over the past decade, sustainable fashion has emerged as one of the most pressing topics in the fashion industry. It’s incredibly relevant to us here at Sneaker LAB, which is why we have com...


