
Designing for the Middle of Life and Why We Build for What Happens After Purchase
Most sustainability narratives in fashion still concentrate on two moments; the beginning and the end. We ask how something is made — what fibres, what factories, what footprint — and we ask what h...

Lessons from the First Generation of Bio-Fabrication at Scale
The first generation of bio-fabrication has crossed an important threshold, as it moves from speculative promise into the far more difficult terrain of proof, operations, and survival. The story o...

What Goes into Creating Our Sustainable Sneaker Care Products?
We are well aware that the sneaker care industry has long relied on chemical-heavy formulas to clean, protect, and restore footwear. Those of us in the sneaker community have always held true to ...

COVID-19 Is Catching A Ride On Your Shoes
Help prevent the spread of COVID-19 by keeping your shoes clean! The US Centre for Disease Control reported on a study which found that shoes may be an important factor in spreading COVID-19. The s...

How To Clean Nike Air Max 1 Parra
The legendary Nike Air Max 1 saw a unique and exciting iteration with Piet Parra delivering an exceptional sneaker. The Air Max features Dutch artist Parra’s signature style and colorway that has e...

Enter The Lab Episode 7: Cam'ron Frances
“ENTER THE LAB” is the content series where we showcase the talented, innovative and expressive individuals within our community. The aim is to connect with the person in front of the cam...

Sneaker LAB at Magnus Alpha DTLA Pop-Up
We recently partnered up with luxury brand Magnus Alpha for their DTLA Shopify pop-up. The pop-up was celebrating Hispanic Heritage month and a percentage of all sales went toward Alzheimer’s rese...



