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The Care Category Series: Denim, History’s Most Iconic Fabric
Denim is one of the few materials in fashion designed to become more itself through time; it accrues character and memory. It's made for endurance and intended to crease, soften, fade, and slowly r...

The Care Category Series: Hats, Maintaining Integrity & Structure
Hats occupy a particular space in the wardrobe; somewhere between function, identity, and gesture. They sit at the top of the body, exposed to the elements, absorbing light, heat, sweat, and the su...

Take care of the things you love.
There’s a quiet shift underway in fashion, not toward what’s new, but toward what lasts. We used to measure value by the next drop or the latest trend. Now more of us are measuring value by the mom...

The Care Category Series: Apparel, Our Commitment to Longevity
Our modern wardrobes are remarkably diverse. A single closet might hold structured cotton shirting, delicate wool knitwear, synthetic activewear, vintage denim, and blended fabrics designed for per...

Would a Regenerative Model Even Be Possible in Fashion?
We hesitate to say it, but the concept of sustainability has begun to feel like old news in the broader climate and ecological discourse. A few years into its widespread adoption, it has proved (at...

The Care Category Series: Sneakers, Our Original Frontier
When we launched The Lab some 13 years ago, we didn’t begin with a universal detergent or a generic “all-fabric” solution. We began with sneakers. That decision was deliberate. Sneakers are one of ...

Why the Future of Sustainable Fashion Requires Practice
At The Lab, we’re particularly interested in how clothing's environmental impact continues to unfold in wardrobes, laundries, repair studios, and daily routines. How often it is worn, how it is was...



