Air Max Day 2024 x Sneaker LAB

With the Nike Air Max DN’s launch approaching, we were present at SNKRS London’s Car Boot Pop-up, which gave attendees the opportunity to get early access to the next generation of Air technology.

Sneaker LAB activated at the event, ensuring that everyone’s Nikes were looking fresh with our pop-up cleaning station as well as our Air Max DN Car Boot Sneaker Care Kit.

Air Max Day is an annual celebration of Nike’s iconic Air Max sneakers, particularly the Air Max 1 model that was first released in 1987. The event commemorates the innovative design and technology behind Nike’s Air Max line, which introduced visible Air cushioning in the sole of the shoe.

Sneaker LAB pop-up cleaning station at Air Max Day London

Air Max DN Car Boot Sneaker Care Kit on display

The celebration of Air Max Day is not only about honouring the history and legacy of the Air Max sneakers but also about showcasing creativity, innovation, and self-expression in sneaker culture—which was clearly exhibited at the event.

Since its release 37 years ago, the Air Max has gone on to be one of Nike’s bestsellers.

Close-up of Air Max cleaned at the station

Event crowd at SNKRS London Car Boot Pop-up

26.03.24.

The LAB team also made Nike × Sneaker LAB Sneaker Care Kits for the team at the Nike Berlin offices in celebration of Air Max Day 2024. 🔥

Custom Nike × Sneaker LAB Care Kits for Nike Berlin

FEEL THE UNREAL

“Say hello to the next generation of Air technology. The Air Max DN features our Dynamic Air unit system of dual-pressure tubes, creating a reactive sensation with every step. This results in a futuristic design that's comfortable enough to wear from day to night. Go ahead—Feel The Unreal.”