All about Apparel Care

Protecting your Apparel

Our apparel care uses probiotic biotechnology to gently refresh fabrics, protect fibres, and extend wear across cotton, wool, synthetics, and blends. Each formula is tailored to balance softness with durability, helping your wardrobe keep pace with daily life while reducing waste. Fashion care is personal, and our solutions are built to meet the specific needs of every garment you own.

Clean | Care | Protect ™

This is more than fashion care. It’s a global movement toward conscious consumption,
lasting ownership, and a better fashion future. We provide innovative, biotechnology-powered care solutions that empower people to protect, preserve, and extend the life of their fashion items.

We provide innovative, biotechnology-powered care solutions that empower people to protect, preserve, and extend the life of their fashion items.

What sets us apart

We protect the living microbes inside your care kits with packaging made from 40% upcycled plastic and recycled bottles — reducing waste while maximising performance. Every product is 100% vegan, PETA approved, and Green Tag certified, ensuring sustainability and responsibility are built into every step of our process.

Popular questions from our customers