All about Hat Care

Protecting your Hats

Our microbial biotech care is designed to respect delicate materials — from felt to cotton to technical fabrics — by lifting sweat, oils, and odours without compromising structure. Fine-tuned for details like brims, crowns, and linings, our products restore freshness and protect longevity, so every piece retains both its form and its statement.

Clean | Care | Protect ™

This is more than fashion care. It’s a global movement toward conscious consumption,
lasting ownership, and a better fashion future. We provide innovative, biotechnology-powered care solutions that empower people to protect, preserve, and extend the life of their fashion items.

We provide innovative, biotechnology-powered care solutions that empower people to protect, preserve, and extend the life of their fashion items.

What sets us apart

We protect the living microbes inside your care kits with packaging made from 40% upcycled plastic and recycled bottles — reducing waste while maximising performance. Every product is 100% vegan, PETA approved, and Green Tag certified, ensuring sustainability and responsibility are built into every step of our process.

Popular questions from our customers