All about Sneaker Care

Protecting Your Sneakers

Our original and foundational offering, sneaker care is powered by probiotic biotechnology. Each formula is designed to lift dirt at a microscopic level, break down odours, and protect materials without harm. From leather uppers to mesh panels and rubber soles, every product is fine-tuned to the unique demands of sneakers, keeping your collection fresh, durable, and true to form.

Clean | Care | Protect ™

This is more than fashion care. It’s a global movement toward conscious consumption,
lasting ownership, and a better fashion future. We provide innovative, biotechnology-powered care solutions that empower people to protect, preserve, and extend the life of their fashion items.

We provide innovative, biotechnology-powered care solutions that empower people to protect, preserve, and extend the life of their fashion items.

What sets us apart

We protect the living microbes inside your care kits with packaging made from 40% upcycled plastic and recycled bottles — reducing waste while maximising performance. Every product is 100% vegan, PETA approved, and Green Tag certified, ensuring sustainability and responsibility are built into every step of our process.

Popular questions from our customers